I’ve spent 20+ years in the music industry running album campaigns, managing artists, and leading label marketing teams. Now I help independent artists cut through the noise with clear strategy, systems, and support that actually moves the needle.
Strategy for Artists Who Want to Grow Without the Guesswork
Why Artists Work With Me
Your music deserves more than trial and error marketing. I know the grind from both sides — as a VP of Marketing at an indie label and as an artist manager in the trenches.
I’ve led global campaigns for albums, tours, and films.
I know the realities of building fanbases on limited budgets.
I speak both “creative” and “business” fluently.
I build tools and frameworks that help artists release smarter and grow faster.
This isn’t about generic advice — it’s about giving you a clear path forward.
How We Can Work Together
Discovery Call (Free)
Start here if you’re curious about working together. We’ll talk about your goals, challenges, and where you want your career to go. You’ll leave with clarity on next steps — whether we work together or not.
Artist Brand Framework
Your brand isn’t just visuals — it’s your story, your sound, and how you connect with fans and industry.
Get a done-for-you brand framework that outlines your voice, positioning, and strategy.
Choose between a self-guided DIY option or a personalized 1:1 experience.
Office Hours
Need quick, targeted advice on a release, pitch, or campaign? Office Hours are for laser-focused feedback when you don’t need a full strategy session.
Artist Case Studies
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Sage
FOUNDER
Challenge: Short 1–2 sentence summary.
What We Did: 3 bullet points.
Result: 1–2 clear outcomes (growth metric, new opportunity, clarity gained).
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Emmett Marsh
DESIGN DIRECTOR
Challenge: Short 1–2 sentence summary.
What We Did: 3 bullet points.
Result: 1–2 clear outcomes (growth metric, new opportunity, clarity gained).
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Eleanor Parks
SUSTAINABILITY DIRECTOR
Challenge: Short 1–2 sentence summary.
What We Did: 3 bullet points.
Result: 1–2 clear outcomes (growth metric, new opportunity, clarity gained).
“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
“It all begins with an idea. Maybe you want to launch a business.”
Monet Goode
“It all begins with an idea. Maybe you want to launch a business.”
Channing Lee
