Creative Edge. Strategic Core.

Meet Melanie Rodriguez

I'm a strategist, problem-solver, and Anti-Expert Business Expert. For 25 years, I worked behind the scenes in music, launching major campaigns, running marketing departments, and building systems that made creativity scalable. Now, I use that same strategic muscle to help entrepreneurs and creatives bring structure to their vision—and clarity to their brand.

Over the years, I’ve led award-nominated marketing campaigns, built operational systems for indie startups and global labels alike, and helped artists and entrepreneurs bring their ideas to life without burning out. I’ve worked at every level—from scrappy DIY projects to top-tier industry teams—and I bring that full-spectrum experience into every client relationship.

My Brand Promise

You bring the vision. I’ll help you build it—with clarity and care.
No gatekeeping. No guru talk. Just real support and systems that work.

  • “It was Melanie's authenticity and caring nature that truly won me over… Her unwavering faith in me and my vision provided the kind of support that every entrepreneur dreams of.”

    Erin P., Entrepreneur

  • “Her friendly demeanor made the entire process smooth and enjoyable… She listened attentively and offered insightful suggestions that helped me feel confident and heard.”

    Debora F., Let’s Picnic Long Island

  • “Melanie is one of the most talented and knowledgeable people I know in the marketing space… she brings a level of professionalism and precision that’s truly impressive.”

    — Laura Muller, Rooted Energy

  • “Melanie is truly gifted at what she does. She possesses the unique ability to analyze a business and extract every aspect that will give it an advantage… Oh, and did I mention she’s an absolute pleasure to work with?”

    — Christine Ramos, Intuitive Nurturing, Inc.

  • “She trumped every expectation I had going into the maturing of my new business… From web design to social media strategy, Melanie kept my eye on the prize.”

    — Margy H., KRONIC Founder

Read More Testimonials

Not Sure Where to Start? That’s Okay.

We’ll talk through it together—no pressure, no hype.
Book a discovery call and let's map out what’s next for your brand or business.