With over 20 years in the music industry, I have led global marketing strategies, artist development initiatives, and cross-functional campaigns that resulted in RIAA Gold & Platinum records, billions of streams, and chart-topping success. Beyond marketing, I’ve been an industry leader, panelist, and mentor, helping shape the next generation of music professionals.

Areas of Expertise:
✔️ Global Marketing Campaigns
✔️ AI-Integrated Music Marketing
✔️ Digital & Social Media Strategy
✔️ Artist Development
✔️ Industry Leadership & Mentorship
✔️ Cross-Industry Collaborations

Notable Industry Leadership & Recognition

🏆 VP of Marketing, Better Noise Music (2022-2023)
Led marketing campaigns for over 70+ single and album releases, resulting in billions of streams, RIAA certifications, and chart-topping hits. Managed budgets of $150K–$1M per project, integrating film, influencer, and digital strategies for maximum impact.

🎤 Panelist & Speaker at Major Music Conferences

• Music Biz 2024 (Moderator)

• Five Towns College: AI & Music (2023)

• Women in Entertainment Panel (2023)

• Measure of Music “Getting the Gig” Panelist (2024)

👩‍💼 Women in Music Board Member & Co-Chair of Communications Committee
Advocated for women’s representation in the music industry and led initiatives supporting career growth and mentorship.

🎓 Advisory Board Member, Five Towns College
Providing industry insights and shaping curriculum for future music business leaders.

🎬 Film Marketing Lead: "The Retaliators" (2022)
Directed marketing efforts for Better Noise Films’ global theatrical release, resulting in:
✅ Worldwide distribution across major territories
✅ 150M+ YouTube views on campaign materials
✅ 89% Audience Score on Rotten Tomatoes

🎵 Dirty Heads – "Vacation" Viral Sensation
🚀 Orchestrated a revival campaign that led to billions of impressions and a TikTok viral resurgence.

🎵 Cory Marks – "Outlaws & Outsiders" Launch
🏅 Achieved Gold certification in Canada and a Top 10 placement on Active Rock radio.

🎵 NOTHING MORE – "SPIRITS" Album Relaunch
🎸 Reignited the band’s audience after a four-year break, driving engagement and album sales.

🎵 AWOLNATION – Global Marketing Campaigns
📈 Led multiple campaigns, including charting singles and high-impact streaming strategies.

🎵 Seth Glier – Grammy-Nominated Album Campaign
🏆 Developed a marketing plan that helped secure a Grammy nomination and major brand partnerships.

Let’s Connect

I am looking for exciting opportunities where I can leverage my 20+ years of music industry experience, strategic marketing leadership, and proven track record in artist development to drive impactful results.

If you’re looking for a data-driven, creative marketing executive who can build and execute high-performing campaigns, let’s talk.

📩 Contact Me: melanierrodriguez@gmail.com
🔗 LinkedIn: linkedin.com/in/melanierrodriguez