CASE STUDIES

The work, in context.

Every business is different. These are a few examples of what clarity-first strategy actually looks like when it lands.

Reiki Shores

BRAND IDENTITY · WEBSITE · MARKETING · OPERATIONS · 6 WEEKS
Erin needed to modernize her digital presence and reduce admin strain. We built her Squarespace site, integrated booking and payments, and delivered branded email campaigns and a social media strategy — leaving her with a solid foundation and more time for clients.
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KRONIC

BRAND · WEBSITE · MENUS · PRODUCT DEV · VISUAL CONTENT · 3 MONTHS
Margy had scattered notes and a big vision for her mobile juice and catering brand. We built a polished website, developed a master product catalog with pricing and COGS, produced 30+ product images, and centralized everything in Drive and Canva — taking KRONIC from concept to sales-ready.
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Jade Solace Massage Therapy

WEBSITE · BOOKING · CRM · MEMBERSHIP PROGRAMS · 8 WEEKS
A loyal word-of-mouth client base with no website, no centralized booking, and no recurring revenue structure. We launched a full site with Acuity booking, Square payments, a client CRM, and tiered membership programs — building the infrastructure to scale.
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Let's Picnic Long Island

EMAIL DELIVERABILITY · WEBSITE OPTIMIZATION · OPERATIONS · 2 WEEKS
Emails weren't reaching clients and inquiry forms were misfiring. We implemented SPF, DKIM, and DMARC authentication, rebuilt the contact forms, and polished the site navigation — turning a leaky lead funnel into a reliable one.
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Laura Muller Rooted Energy

WEBSITE · BOOKING SYSTEMS · SOPS · BRAND FRAMEWORK INTEGRATION · PHASE 1
Laura was managing bookings across multiple platforms with no unified system or clear online presence. We launched two branded websites, replaced conflicting booking tools with a unified Acuity flow, and built SOPs for every stage of the client journey — so she could grow and delegate with confidence.
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The Antique Guy

BRAND FRAMEWORK · VISUAL IDENTITY · WEBSITE · MARKETING ENABLEMENT · 3 MONTHS
Rosario had two disconnected websites, inconsistent DIY branding, and no lead funnel — with Google Ads money about to be spent. We consolidated his two brands into one identity, rebuilt his site on Wix with mobile optimization and a file-upload lead form, and positioned his fourth-generation expertise for modern visibility.
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SplitSum

BRAND FRAMEWORK · MESSAGING · SALES ENABLEMENT · CONTENT SYSTEMS · 3 MONTHS
The product was built — but growth was blocked. Every sale required a custom explanation by the founder, ICPs were undefined, and messaging wasn't resonating across UK and US markets. We built a full Brand Framework, defined buyer personas, created a messaging matrix, and developed outreach scripts, demo structure, and content systems — shifting SplitSum from reactive to conversion-focused.
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