The Challenge

Rooted Energy was relying on manual bookings across multiple platforms, without a standalone website or intake process. Branding and messaging weren’t unified with Laura’s authentic voice, and inquiries lacked a structured system. These gaps created extra admin work, client confusion, and friction in the overall experience.

The Approach

Digital Presence That Builds Trust

• Designed and launched RootedEnergy.net as a professional home base with clear, approachable copy.

• Built LauraMuller.net as a personal brand hub, connecting her services, collaborations, and speaking opportunities.

• Integrated her Brand Framework into all copy, ensuring her online presence feels authentic, grounded, and aligned with her practice.

Seamless Booking & Client Flow

• Replaced conflicting booking tools with a unified Acuity flow, reducing errors and manual scheduling.

• Embedded a central intake form with consent agreements directly into the site for professionalism and protection.

• Standardized the booking process from website → Acuity → intake → confirmation, eliminating client friction.

Systems That Scale With Ease

• Built SOPs for every stage of the client journey: inquiry, booking, session prep, and follow-up.

• Created reusable templates for faster, more consistent communication.

• Mapped the full customer journey so Laura can grow and delegate confidently without losing quality.

The Result

Rooted Energy now runs with ease and clarity:

• Two branded websites launched; inquiries and bookings flow through a unified system.

• Clear SOPs and reusable templates reduce manual admin and protect client/provider with centralized consent.

• Messaging fully reflects Laura’s real voice—approachable, grounded, empowering—building confidence to grow and delegate.