The Antique Guy: From Fragmented Presence to Lead-Ready Brand

Client Snapshot

Client: The Antique Guy (Rosario)
Industry: Antiques & Estate Liquidation
Services: Brand Framework, Visual Identity, Website Design, Marketing Enablement
Engagement: 3 Months

The Challenge

Rosario — a fourth-generation antique buyer — had two disconnected websites, inconsistent DIY branding, and no clear lead funnel. His outdated WordPress site wasn’t converting and lacked mobile responsiveness. Without a professional online presence, his planned investment in Google Ads risked being wasted.

The Approach

Two Brands → One Identity

We resolved Rosario’s brand fragmentation by consolidating two websites and names under a single, credible identity.

Developed brand architecture to clarify positioning
Designed a full logo suite, color palette, and typography system
Created business cards and usage guidelines for consistency across channels

From Confusion to Conversion

His outdated WordPress site was rebuilt from the ground up on Wix, designed for usability and ad-readiness.

Fully mobile-optimized design with SEO-backed structure
Integrated file-upload form for item photos + conversion-friendly thank-you page
Dynamic gallery showcasing past purchases to establish credibility

From Legacy to Lead-Ready

We positioned The Antique Guy’s fourth-generation expertise for modern visibility and growth.

Refined service messaging for both local and national clients
Structured homepage to support Google Ads campaigns
Referred to a trusted Google Ads specialist for campaign success

The Results & Impact

A fully rebuilt, mobile-optimized website at theantiqueguy.com
Clear, conversion-ready funnel with CTAs and lead flows
File-upload form enabling faster, more efficient sales evaluation
Cohesive brand identity across digital, print, and advertising
A professional, trusted foundation built to scale his fourth-generation business